Through an original design, a safer and more enjoyable tricycle was engineered to assist those unable to ride a traditional bicycle. The story of the Custom Tricycle is a personal one to Ideas 2 Reality's CEO Norbert Kott because bicycling had become increasingly difficult for Norbert's father due to the inability to dismount at traffic lights. A traditional tricycle was suggested, but they both disliked the rear 2-wheel design. This led to the decision to engineer a completely new design, where they moved the traditional rear two wheels to the front, as well as adding suspension and a swing system. These changes gave the tricycle a classic two-wheel feel while increasing agility and safety. In order to allow for longer rides and difficult hills, it was also given an electric pedal assist drivetrain.